Stay Out of the “Spam” Folder

You’ve written and designed an award-winning email. (Nice trophy!) You’ve even had it expertly coded so that it would render correctly on every device known to man, even the devices that haven’t been invented yet. You’ve set everything up correctly, you’ve hit send button, and minutes later you’re overcome by a feeling of failure…

You’re checking your test accounts (you DO have test accounts, right?), and the horror starts to cover over you. You look in your various test accounts, and you see your email…

  • AOL: spam folder…
  • Gmail: spam folder…!
  • Hotmail: SPAM folder…
  • Outlook 2010: SPAM FOLDER…
  • Yahoo: SPAM FOLDER!

“AY, CHIHUAHUA!”

What to do? What happened? What went wrong? It wasn’t as if your email offered a little magic blue pill that would offer someone a zero percent interest mortgage and FREE MONEY for the rest of his life. (You didn’t do that, did you?)

The fact is that there are many, MANY reasons that email ends up in the spam filter. It could be something to do with the email itself, perhaps something as trivial as your subject line. It could be your copy. It could be that you used an IP address for a URL as opposed to a real domain. It could be that you used the phrase “click here” too many times.

On the technical side, it could be that your domain has a not-so-spiffy reputation or that your IP address has been found guilty of doing bad things.

The list goes on and on…

Now, encountering deliverability issues is simply a fact of life. Even the most squeaky-clean of emailers has had the occasional challenge getting ALL of its email delivered. The trick is to take a look at the reporting for every email you send, determine if there’s a problem, then get it fixed.

While it’s true that email services such as AOL and Gmail are doing everything they can to filter and block spam, they also want to ensure that emails that their customers really want to see are making it to their inbox. So, if you’re sending legitimate email with a legitimate purpose to a legitimate opt-in list, there’s a path for you to take to ensure that your email goes where it’s supposed to go.

And the best part is (surprise!), we can help! Tell us about your email deliverability challenges, and we’ll get you on the path to inbox happiness: